2024-2028 electric mobility scooter Industry Forecast: Global Market Size to Exceed $50 Billion
I. Core Forecast: The Growth Logic and Procurement Window of the $50 Billion Market
According to the latest industry report from Fortune Business Insights, the global electric mobility vehicle market will experience explosive growth at a CAGR of 13.8% from 2024 to 2028, officially exceeding the $50 billion mark in 2028. This growth is no accident:
Demographic drivers: The global population aged 65 and over has reached 9.3%, with short-distance travel demand from the elderly in regions like Japan and the EU increasing by 15% annually, making age-friendly mobility vehicles a necessity.
Policy incentives: The EU’s 19 member states have introduced purchase subsidies of €150-400 per vehicle, and the US’s $2.6 billion “last mile” pilot project directly boosted demand.
Technological advancements lower barriers to entry: Lithium battery costs have decreased by 87% over the past decade, bringing wholesale prices down to an acceptable range for buyers, while range has increased to 120 kilometers to meet practical usage scenarios.
For global wholesale buyers, the current period is the “golden purchasing period before demand explodes”—market penetration was only 18.7% in 2024, but is projected to exceed 35% by 2028, allowing early adopters to lock in regional pricing power.
II. Regional Sourcing Map: Demand Differences and Product Selection Strategies in Four Core Markets
1. European Market: Compliance Priority, High Value-Added Products Dominate
Market Characteristics: Accounts for 42% of the global market share; Germany, France, and Italy are the core sourcing areas; stringent safety certification requirements.
Sourcing Points: Must pass EU EPAC certification (electric-assisted bicycle standard) and CE safety certification. Prefers high-end models with intelligent navigation and automatic obstacle avoidance functions; wholesale price acceptable at €1500-2500 per unit. Demand is surging in extremely cold regions (such as Russia); orders for customized models with a range of 80 km at -30℃ and heated grips are growing by over 80%.
2. North American Market: Policy-Driven, Standardization and Intelligentization Equally Important
Market Characteristics: Market size is projected to reach $237 billion by 2028; demand is concentrated in 37 pilot cities of the US Federal Highway Administration.
Sourcing Points: Must pass FDA medical device certification (classified as an elderly mobility scooter) and UL certification. Battery safety certification focuses on models with a range of ≥100 km and fast charging time of 30 minutes or less; shared mobility operators account for 40% of bulk purchases. Strong demand for intelligent features: remote monitoring, emergency call, and speed limit (maximum 15 mph) are essential configurations.
3. Asia-Pacific Market: Largest scale, combining cost-effectiveness with localization. Market characteristics: Accounts for 51.24% of the global market share, with China, India, and Southeast Asia as the core growth drivers; sales exceeded 11 million units in 2024. Procurement points: Southeast Asia requires adaptability to high temperature and humidity environments; IPX5+ waterproof rating is a basic requirement. Japan and South Korea prefer lightweight designs (≤50kg) for easy handling by the elderly. Cost-effectiveness is key; wholesale prices are concentrated in the $800-$1200 range, with single purchase quantities generally exceeding 500 units.
4. Middle East & Latin America: Emerging Blue Ocean, Prominent Demand for Customization
Middle East Market: UAE and Saudi Arabia favor high-end customized models; luxury vehicles powered by solar panels and adorned with gold plating command 50% higher unit prices than standard models. Hotel groups and tourist attractions are the main buyers.
Latin American Market: Brazil and Mexico’s mountainous terrain demands high-torque motor models; orders from São Paulo and Mexico City are growing by over 100%, requiring adaptation to the complex road conditions of rainforest regions.
III. Key Procurement Decisions: Compliance, Supply Chain, and Cost Control
1. Compliance Certification Priorities (Ranked by Market Importance)
2. Supply Chain Stability Guarantee
Production Base Selection: China accounts for 68% of global production capacity. Manufacturers in Tianjin and Jiangsu have large-scale production capabilities, capable of fulfilling wholesale orders of over 1000 vehicles per batch.
Cost Control Techniques:
Securing long-term supplier partnerships; bulk purchasing can reduce costs by 15-20%.
Prioritizing modular design products; maintenance parts procurement costs can be reduced by 30%.
Paying attention to battery recycling policies, including EU 2027. Battery carbon footprint traceability will be implemented this year; proactively establish a compliant supply chain.
3. Key Risk Mitigation Points
* Beware of trade barriers: The US and EU impose tariffs of 15-25% on some Chinese models; this can be circumvented through Southeast Asian assembly plants.
* Inventory Management: Stock up according to regional peak demand (Europe Q4, North America Q2, Asia Pacific Q1) to reduce warehousing costs.
IV. 2025-2028 Procurement Trend Outlook: Seize the Next Generation Product Opportunities
Technology Upgrade Direction: Solid-state battery models will become mainstream, charging time will be shortened to 15 minutes, wholesale prices are expected to decrease by 20%, and penetration rate will reach 40% in 2026.
* Product Form Innovation: Demand for foldable and detachable models is increasing, suitable for small apartment storage spaces, especially favored by Japanese and European buyers.
* Rise of Service-Oriented Procurement: Buyers are beginning to require suppliers to provide after-sales maintenance training and parts supply guarantees; the proportion of “product + service” bundled procurement models will increase from the current 12% to 35% in 2028.
Conclusion: Seize the 500 A Guide to the $50 Billion Market
For buyers, the core opportunity in the $50 billion market lies in “differentiated product selection + compliance strategy + supply chain optimization.” It is recommended to prioritize and cultivate 1-2 core regions, for example:
* Focus on the high-end European market: Emphasize intelligent safety features and increase profit margins through certification premiums.
* Expand into the Asia-Pacific mass market: Quickly seize market share with high-performance, cost-effective models, focusing on high volume and low margins.
* Explore the blue ocean markets of the Middle East and Latin America: Provide customized solutions to obtain excess profits.
* Currently, electric mobility scooters for the elderly are evolving from “functional products” to the core carrier of a “healthy travel ecosystem.” Buyers who plan ahead will gain a significant advantage during the market boom period of 2024-2028.
Post time: Nov-17-2025