Current situation and trend of Mobility Scooter in the European market

Current situation and trend of Mobility Scooter in the European market

With the acceleration of the global aging process and the improvement of people’s pursuit of quality of life, the demand for Mobility Scooter (electric scooter) in the European market is growing, showing a broad market prospect.

Market size and share
Europe is one of the world’s largest Mobility Scooter markets. According to relevant statistics, the sales of the European electric scooter market reached US$262 million in 2024, accounting for 22.2% of the world, and is expected to reach US$390 million in 2031, with a compound annual growth rate (CAGR) of 6.5% (2025-2031). From a national level, the United Kingdom is the largest market in Europe, accounting for 31.8% of the market share, followed by Germany and France, accounting for 20.2% and 12.3% respectively.
Drivers of demand growth
The aging problem is serious: Many European countries are facing serious population aging, such as Italy and Germany, and the proportion of the elderly population is rising. As they age, the mobility of the elderly will gradually decline, and the demand for devices such as Mobility Scooters that can provide convenient travel assistance will also increase. For example, in the UK, about 300,000-350,000 mobility scooters were used in 2017, and this number is expected to continue to grow.
A large number of disabled people: In addition to the elderly, there are a certain number of disabled people in Europe, and their demand for Mobility Scooters is more urgent. This device can help them better integrate into society, improve their self-care ability and social participation, and improve their quality of life.
Increased health awareness: People pay more and more attention to health. For people with limited mobility, Mobility Scooters are not only a means of transportation, but also help them maintain their mobility, avoid physical deterioration caused by long-term bed rest or limited mobility, and promote the maintenance of overall health.
Increased health care expenditure: European countries’ expenditure on health care has increased year by year, and governments and medical institutions have paid more attention to providing patients with comprehensive rehabilitation and care services. As part of the rehabilitation assistive device, Mobility Scooter has been more widely used and promoted, and its market demand has also risen accordingly.

Product Features and Advantages
Easy to operate: Mobility Scooter is usually powered by electricity, which is easy to operate and even elderly people or people with disabilities who do not have much technical experience can easily master it, making it convenient for them to travel independently.
High comfort: The design focuses on riding comfort. The seats are wide and soft, with good support and shock absorption effects, which can effectively reduce fatigue after long-term riding. At the same time, some models are also equipped with adjustable devices such as backrests and armrests to meet the needs of different users.
Good safety: Equipped with a variety of safety devices, such as brake systems, lighting systems, horns, etc., to ensure the safety of users during driving. In addition, the vehicle has high stability and is not easy to tip over, so it can be used safely even by the elderly or people with physical disabilities.
Good portability: Many Mobility Scooters are foldable or detachable, which is convenient to carry and store. This is very practical for users who need to travel frequently or have limited space. They can easily fold the vehicle and put it in the trunk of the car or store it in a smaller space at home.
Market competition pattern
Main competitive brands: In the European Mobility Scooter market, there are many well-known brands, such as Pride Mobility, Drive Medical, Golden Technologies, etc. These brands have occupied a large market share with their advantages in product quality, technological innovation, brand awareness, etc. For example, Pride Mobility has a rich product range, covering Mobility Scooters of different sizes, functions and price segments, which can meet the needs of different types of users; Drive Medical is known for its high quality and reliable performance, and has established a good reputation in the market.
Competition between local brands and imported brands: European local brands have certain advantages in the market. They understand the needs and market characteristics of local consumers better and can better provide localized products and services. At the same time, imported brands are also constantly entering the European market, competing with local brands with their advantages in technology, price, etc. This competitive pattern prompts each brand to continuously improve its product competitiveness and market service level.

Policies, regulations and standards
Strict safety standards: Europe has very strict safety standards for Mobility Scooters. All products sold in the European market must comply with relevant safety regulations and standards, such as the EU’s CE certification. These standards cover the vehicle’s braking performance, stability, electrical safety and other aspects to ensure the safety of users during use.
Complex certification procedures: Products entering the European market need to go through a series of complex certification procedures, including product testing, document review, factory inspection, etc. This increases the difficulty and cost of market access for companies, but also guarantees the quality and safety of products on the market and safeguards the rights and interests of consumers.
Policy support and subsidies: In order to encourage the elderly and disabled to use Mobility Scooters and improve their self-care ability and social participation, the governments of many European countries have introduced a series of policy support and subsidy measures. For example, medical insurance in some countries will partially or fully cover the purchase cost of Mobility Scooters, or the government will provide more convenient transportation and travel conditions for eligible users.

Market Trends and Opportunities
Technological Innovation and Product Upgrade: With the continuous advancement of science and technology, the technological innovation and product upgrade of Mobility Scooter will become an important trend in the future market development. For example, developing more efficient and environmentally friendly battery technology to improve the vehicle’s endurance and charging speed; introducing intelligent technologies such as GPS positioning, remote monitoring, and intelligent obstacle avoidance to enhance the product’s user experience and safety.
Market Expansion and Emerging Demand: In addition to the traditional market for the elderly and disabled, the application of Mobility Scooter in other fields is also expanding. For example, in tourist attractions, shopping malls and other places, rental services are provided to tourists and consumers to facilitate their easy tours and shopping in a large area; in addition, as people’s attention to health continues to increase, some young people will also use Mobility Scooter during rehabilitation or outdoor activities to reduce the burden on their bodies.
The rise of online sales channels: The popularization of the Internet and the development of e-commerce have provided new channels for the sales of Mobility Scooter. More and more companies have begun to focus on the development of the online market, expanding the sales scope of products and increasing market coverage by establishing official websites and opening stores on e-commerce platforms. At the same time, online sales channels can also provide enterprises with richer market data and consumer feedback, helping enterprises to better understand market demand and optimize products and services.

Suggestions for entering the European market
In-depth understanding of the market: Before entering the European market, enterprises need to conduct comprehensive and in-depth research on the local market, understand the market demand characteristics, consumer preferences, competition conditions and other information in different countries and regions, and formulate targeted market strategies.
Establish brand awareness: The European market has a high degree of brand awareness. New entrants need to increase brand promotion efforts and improve the brand’s local visibility and reputation by participating in industry exhibitions, holding product launches, and conducting advertising activities.
Ensure product quality: Strictly abide by European policies, regulations and safety standards to ensure that product quality meets requirements. Establish a complete quality control system, and strictly control all links from raw material procurement, production and manufacturing to product testing to improve product reliability and stability.
Provide quality services: In addition to the product itself, enterprises also need to provide users with better services, including pre-sales consultation, in-sales service and after-sales support. Establish a professional customer service team to respond to customer needs and problems in a timely manner to improve customer satisfaction and loyalty.
Develop local partnerships: Establish partnerships with local European distributors, agents, rehabilitation institutions, etc., and use their channels and resources to better develop the market. Local partners can provide support in terms of market information, sales networks and after-sales services, helping companies to adapt to the local market environment more quickly.