Case Study of US Wholesaler Partnership: Wellsmove Achieved Over 500 Four-Wheeled Mobility Vehicle Sales in 6 Months

Case Study of US Wholesaler Partnership: Wellsmove Achieved Over 500 Four-Wheeled Mobility Vehicle Sales in 6 Months, Accelerating North American Market Expansion

In the increasingly competitive global four-wheeled mobility vehicle market, North America, as a core consumer market, has become a key region for many brands due to its large aging population, well-developed consumer support system, and high demand for mobility products. For international wholesale clients, finding a partner that meets the needs of the North American market and possesses both product strength and supply chain security is crucial to penetrating the local market. Today, we will use the case study of US wholesaler Wellsmove as an example to analyze how they achieved over 500 four-wheeled mobility vehicle sales in just 6 months, while simultaneously completing the initial expansion of the North American market, providing replicable success experiences for more international wholesale partners. I. Background of Cooperation: Pain Points in the North American Market and Wellsmove’s Choice

Prior to our cooperation, Wellsmove, a US-based wholesaler specializing in mobility products for middle-aged and elderly people, had been deeply rooted in the local market for 5 years and had a distributor network covering areas with high aging populations such as California and Florida. However, the four-wheeled mobility scooters they previously distributed consistently faced three major pain points:

High compliance thresholds: The North American market has stringent requirements for safety certifications of mobility scooters (such as FDA medical device certification and FCC electromagnetic compatibility certification). Previously, the lengthy compliance cycles of their suppliers caused Wellsmove to miss peak sales seasons multiple times.

Insufficient product adaptability: North American users prefer models with long range, lightweight construction, and suitability for outdoor scenarios (such as community roads and park trails). Their existing products only had a range of 40-50 kilometers and a cumbersome folding design, failing to meet user needs.

Slow supply chain response: The average lead time from order placement to delivery was 15-20 days, and unstable parts inventory frequently led to supply disruptions during after-sales repairs, resulting in a high rate of dealer complaints and a repurchase rate of only around 40%. In early 2024, Wellsmove learned about our product information through our independent export website. After visiting our production base, verifying product compliance, and testing sample vehicles (80km range, 3-second quick folding, 150kg load capacity), they finally decided to deepen their cooperation, aiming to open up the North American mid-to-high-end personal mobility vehicle wholesale market within 6 months. II. Deep Collaboration: From Product Customization to Supply Chain, Creating a “North American Adapted Solution”

To ensure the achievement of our cooperation goals, we established a dedicated team with Wellsmove to develop targeted solutions around three core areas: “product localization, supply chain efficiency, and after-sales visibility.”

1. Product Customization: “Detail Optimization” to Meet the Needs of the North American Market
Based on local user survey data provided by Wellsmove, we made three key upgrades to our core models:
* **Range and Power Upgrades:** We increased the battery capacity from 12Ah to 20Ah, increasing the range from 60km to 80km, while optimizing motor torque to ensure smooth driving on hilly California roads;
* **Appearance and Operation Adaptation:** We added two popular color options, “North American Red” and “Desert Yellow,” enlarged the control panel font by 30%, and added English voice navigation (e.g., “Low battery, please charge”), adapting to the operating habits of middle-aged and elderly users;
* **Prior Compliance Certification:** We completed FDA Class I medical device certification and FCC certification ahead of schedule. Certification and California Proposition 65 (hazardous substance testing), along with bilingual (English/Spanish) certification documentation for each vehicle, help Wellsmove dealers quickly enter the end market. 2. Supply Chain Guarantee: Shortened Delivery Cycles and Reduced Inventory Risk

For the “time-priority” wholesale demands of the North American market, we adopt a “bonded warehouse + on-demand replenishment” model:
* **Pre-positioned Warehousing:** We maintain a bonded warehouse in Houston stocking 200 units of in-stock goods and commonly used accessories (such as tires and chargers). Wellsmove orders can be fulfilled with “same-day shipping and 3-day delivery,” a 90% reduction compared to the traditional sea freight cycle (30 days);
* **Dynamic Inventory Alerts:** A real-time inventory system is in place. When the bonded warehouse inventory falls below 50 units, a replenishment alert is automatically triggered, ensuring Wellsmove dealers can quickly pick up their orders without waiting;
* **Bulk Discount Policy:** Tiered discounts are offered based on Wellsmove’s monthly wholesale volume (15% off for monthly sales of 50 units or more, 22% off for monthly sales of 100 units or more), helping to reduce procurement costs and increase profit margins. 3. After-sales Support: Solving the “Last Mile” Concern
The biggest concern for wholesale customers is “slow after-sales response.” We address this through a dual “online + offline” channel:
* 24-hour Technical Support: An English-speaking after-sales team provides real-time troubleshooting for Wellsmove dealers via phone and video conferencing, with an average response time of no more than 1 hour;
* Rapid Parts Replenishment: Sufficient parts inventory in our bonded warehouse ensures parts are shipped within 24 hours of dealers submitting requests, preventing vehicle downtime due to parts shortages;
* After-sales Training and Empowerment: In the initial stages of cooperation, we provide online training (including product operation and basic maintenance) to Wellsmove’s 15 core dealers and issue training certificates to enhance their end-user service capabilities. III. Sales Breakthrough: 3 Key Actions Achieving 500 Units in 6 Months

Building upon product and supply chain assurance, we collaborated with Wellsmove to advance market operations. Through three key actions – precise customer acquisition, scenario-based marketing, and a closed-loop customer feedback system – we rapidly boosted sales:
1. Joint Exhibitions: Focusing on Core North American Exhibitions for Precise Dealer Reach
In March 2024, we co-exhibited with Wellsmove at the “Las Vegas International Mobility Expo” (North America’s largest mobility industry exhibition), showcasing customized models and launching a “Dealer Cooperation Package” (including initial purchase discounts and free after-sales training). This exhibition attracted inquiries from 87 local North American dealers, with 32 signing letters of intent on-site, laying the foundation for future sales growth. 2. Scenario-Based Marketing: Strengthening the “Outdoor + Family” Usage Scenarios

Targeting the North American user demographic of “enjoying outdoor travel and valuing family time,” we collaborated with Wellsmove to create marketing materials:
* Short Video Content: We filmed scenario-based short videos such as “Community Transportation in California” and “Beach Trips in Florida,” highlighting the vehicle’s range advantages and folding convenience. These videos were released on platforms like YouTube and Facebook, accumulating over 500,000 views.
* Dealer Empowerment: We provided Wellsmove dealers with standardized promotional posters and product manuals (including scenario-based case studies) to help improve the user experience at retail stores.

3. Customer Feedback Loop: Rapid Product Iteration and Optimization

We collect user feedback from Wellsmove and downstream dealers monthly and quickly adjust to address issues:
* One user reported “braking slippage when driving in the rain.” We added anti-slip brake pads to new vehicles within one month and provided free upgrades for already sold vehicles.
* A dealer requested “increased storage space.” Subsequent production models added foldable storage baskets to meet users’ needs for shopping and storing items. Thanks to the combined advantages of “product compatibility + efficient supply chain + reliable after-sales service”, Wellsmove’s wholesale sales of four-wheeled mobility scooters exceeded 500 units as of September 2024, an increase of 300% compared to the average monthly sales before the partnership. The dealer repurchase rate increased from 40% to 75%, and the company successfully entered more than 20 chain pharmacies and mobility stores in key regions such as California, Florida, and Texas. IV. Market Expansion: From “Single-Point Breakthrough” to “Regional Network,” Building a North American Wholesale Ecosystem

While sales increased, we collaborated with Wellsmove to deepen our expansion in the North American market, forming a “point-to-area” wholesale network: **Regional Coverage Upgrade:** Expanding from the initial two states of California and Florida to eight states including Texas, New York, and Illinois, covering core aging population areas in the eastern, western, and southern parts of North America; **Tiered Distributor Operation:** Partner distributors are divided into “Core Distributors” (monthly sales of 10 units or more) and “Potential Distributors.” Core Distributors receive exclusive regional authorization, while Potential Distributors receive a “first-order trial sale” policy (minimum order of 5 units), lowering the barrier to entry; **Product Category Extension Planning:** Based on the current partnership, Wellsmove plans to introduce our electric wheelchairs, mobility aids, and other products in 2025, achieving “one-stop mobility product wholesale” and further expanding market share. Mike, head of Wellsmove, stated in a post-collaboration review: “Choosing reliable partners was key to our success in penetrating the North American market. They not only provided products tailored to local needs but also addressed our concerns about the supply chain and after-sales service, allowing us to focus on channel expansion. Sales of 500 units in six months are just the beginning; we hope to achieve even higher goals in the future.”

V. Lessons Learned: A “Success Formula” for International Wholesale Partners

Wellsmove’s case is not accidental. Behind it lies a successful logic of “product adaptation + supply chain assurance + deep collaboration,” which provides a valuable reference for more international wholesale clients:

Product Side: Avoid a “one-size-fits-all” approach. Customization and optimization based on the regulations and user habits of the target market are essential, especially in regions with high compliance requirements such as North America and Europe. Completing certifications in advance is crucial.

Supply Chain Side: Wholesale clients are most concerned with “timeliness” and “cost.” Pre-positioned warehousing, dynamic inventory management, and tiered discounts can effectively reduce operational risks for clients.

Collaboration Side: Not just “supplier,” but a “partnership”— Timely response to customer needs, joint efforts in market operations, and the establishment of a feedback loop are essential for long-term win-win cooperation.

Conclusion: We look forward to partnering with you to expand the global four-wheeled mobility scooter market. If you are a four-wheeled mobility scooter wholesaler in international markets such as North America, Europe, and Southeast Asia, and are looking for a product partner that offers “compliance, high adaptability, and strong guarantees,” Wellsmove’s success model can be directly replicated! We have 10 years of experience in four-wheeled mobility scooter manufacturing, our products are certified in over 30 countries worldwide, and we have bonded warehouses in several key markets, providing a full-chain service from product customization and supply chain support to after-sales empowerment.