A Panoramic Review of Exhibitions and Promotional Events for the Senior Three-Wheeled Electric Scooter Industry in 2025

A Panoramic Review of Exhibitions and Promotional Events for the Senior Three-Wheeled Electric Scooter Industry in 2025: From Global Exhibitions to Community Experiences

When the 420,000-square-meter exhibition area at the 2025 Shenzhen Jiuzhou Exhibition was crowded with visitors at booth 5I27 of the Shitu Smart Scooter, and when over 30% of the 60,000 professional visitors at the Chengdu Electric Vehicle Exhibition were senior consumers, a clear signal emerged: the senior three-wheeled electric scooter industry is moving from a marginal market to a core stage in the silver economy. This article systematically reviews the most influential global industry exhibitions and innovative promotional events in 2025, providing market insights for practitioners and opening an information window for consumers on convenient travel.

Global Exhibition Matrix: From Technological Frontiers to Regional Development
The exhibition landscape for senior electric scooters is rapidly expanding globally. Exhibitions in different regions exhibit distinct market characteristics and industry focuses, forming a multifaceted lens for observing industry development.

The Rise of New International Exhibition Players
The Southeast Asian market is becoming a new blue ocean for the export of senior electric scooters. The 2025 Vietnam International New Energy Electric Vehicle Exhibition (VC Expo) will be held in Ho Chi Minh City from August 14-16, with an expected exhibition area of ​​13,000 square meters, attracting over 300 exhibitors and 30,000 visitors. The exhibition will feature a dedicated area dedicated to mobility scooters for seniors, reflecting the urgent need for age-friendly mobility devices in ASEAN countries. Notably, Vietnam’s “motorcycle ban” policy has triggered a surge in demand for electric mobility devices, a policy dividend that is attracting a large number of Chinese companies to participate.

In the European and American markets, the Cologne International Senior Products Exhibition in Germany and the International Rehabilitation Equipment Exhibition in Las Vegas, USA, were not specifically reflected in this search result. However, according to industry trends, these exhibitions typically focus on high-end smart mobility devices, emphasizing safety certification and user-friendly design, and serve as important platforms for international brands to showcase their latest technologies. The Abu Dhabi Electric Vehicle Show (EVIS) in the Middle East will be held from April 21-23, 2025. As a representative of emerging markets, its focus will be on battery performance and dust-proof design in high-temperature environments, providing guidance for product development in regions with unique climates.

China’s dual-track exhibition landscape
Domestic exhibitions are characterized by a combination of “comprehensive exhibitions + deep regional development.” The Shenzhen Jiuzhou Exhibition, held from February 28 to March 3, 2025, was a benchmark for the industry. Not only did it boast a 420,000-square-meter exhibition area, attracting over 5,600 exhibitors and over 300,000 visitors, but more importantly, it showcased the technological convergence of “smart + elderly-friendly.” At the 20-city Wealth Investment Conference held by Shitu Intelligent during this period, Chairman Luo Dajun provided an in-depth analysis of the silver economy, revealing the strong confidence of investors in this sector.

The Chengdu International Electric Vehicle and Parts Exhibition, the most influential in western China, will be held from May 16-18, 2025. As the 10th edition, it is expected to attract 600 exhibitors across 40,000 square meters of exhibition space and over 60,000 professional visitors. The exhibition’s three-wheeled mobility scooter section for seniors has long been a key procurement platform for dealers in the southwest region, with renowned brands such as Jinpeng and Aima frequently launching specialized models designed for hilly terrain. Historically, the first Chengdu exhibition achieved on-site sales of 230 million yuan, fully demonstrating the commercial value of regional exhibitions.

Brand Promotion Innovation: From Product Display to Emotional Connection
The promotion of contemporary three-wheeled electric mobility scooters for seniors has broken through traditional marketing models, showcasing new features: “scenario-based experiences, caring service, and community-based channels.” This is fostering a deeper emotional connection between the brand and its users.

Community Embedded Experience Activities
The Hemeide brand’s promotional activities in the Peking University Yandongyuan community are exemplary in the industry. This event went beyond a simple product display. Through carefully designed experiential scenarios, 72-year-old Professor Wang experienced the convenience of a mobility scooter in the familiar surroundings of campus, and retired teacher Aunt Li directly experienced the convenient storage of a foldable wheelchair. This community-embedded promotion blurred the boundaries between commercial activities and everyday life, creating a natural opportunity for word-of-mouth communication.

Even more noteworthy was the emotional resonance within the event. When a retired employee with a leg injury experienced the mobility scooter and exclaimed, “Finally, I can travel freely like a normal person,” the brand’s message went beyond product functionality and became a commitment to protecting the dignity of the elderly. The on-site safety training conducted by the Hemeide team, including brake system demonstrations simulating various road conditions and emergency response instruction, demonstrated the role of professional service in enhancing brand trust. This promotional model often offers a higher return on investment than traditional exhibitions because it directly reaches end users and creates an immediate feedback loop.

Linking exhibition investment promotion with technology releases
Professional exhibitions have become a core channel for brands to conduct B2B marketing. Shitu Intelligent held a 20-city wealth investment conference concurrently with the Shenzhen Jiuzhou Exhibition, seamlessly integrating product display with channel development. This model leverages the exhibition’s foot traffic while enabling precise communication tailored to dealer needs. New product launches during the exhibition often focus on technological innovations, such as improved battery life, intelligent navigation, and automatic obstacle avoidance, features of particular interest to older users. Live demonstrations reinforced this understanding among professional audiences.

According to industry research reports, effective promotional activities require a balance of “rational specifications + emotional experience”—while highlighting hard indicators like range and gradeability, they also convey a human touch through design details like ergonomic seats and non-slip pedals. Some brands have begun experimenting with a “exhibition experience + community repurchase” model, directing potential customers generated at exhibitions to offline experience stores, creating a closed-loop marketing cycle.
Industry Trend Insights: From Policy Dividends to Technological Innovation
Exhibitions and promotional events are not only platforms for product display but also barometers of industry trends. By analyzing exhibition hotspots and promotional priorities for 2025, we can clearly grasp the development direction of the three-wheeled electric mobility scooter industry for seniors.

Policy-driven Market Expansion
The market opportunities created by Vietnam’s “motorcycle ban” were fully demonstrated at the VC Expo, and similar policy dividends are playing out in many regions around the world. In the Chinese market, although specific subsidy policies are not reflected in search results, a Zhiyan Consulting report indicates that government support policies for new energy mobility vehicles, including vehicle purchase subsidies and the construction of dedicated parking facilities, are sending positive signals to the market through various exhibitions. The continued expansion of exhibitions in Chengdu also confirms the strong demand for senior mobility devices in Southwest China. The regional market size is expected to maintain an annual growth rate of over 15% by the end of 2025.

Three Major Directions of Technological Innovation
An analysis of the exhibits at the Shenzhen Jiuzhou Exhibition reveals three major trends in technological innovation for three-wheeled electric scooters for seniors: first, intelligent upgrades, including the popularization of features like voice control and remote positioning; second, lightweight design, using new materials to reduce vehicle weight and improve maneuverability; and third, enhanced safety features, such as automatic braking and rollover mitigation systems. These innovations are not only reflected in new product launches at the exhibition but are also becoming core selling points in community promotional activities.
User demand research shows that the top considerations for senior consumers when purchasing a vehicle are safety (38%), ease of use (27%), battery life (18%), and price (12%). This data explains why professional exhibitions are increasingly focusing on on-site experiences and the importance of safety training in community promotion.

2025 Guide to Exhibition Visiting and Event Participation
For senior consumers, their families, and industry professionals, seizing opportunities to participate in exhibitions and promotional events can yield tangible value. The following is a practical guide based on information about exhibitions in 2025:
Exhibition Selection Recommendations
General consumers should prioritize large regional exhibitions, such as the Chengdu Electric Vehicle Show in May, which offers a comprehensive comparison of multiple brands and allows for on-site experience. Industry dealers should not miss the Shenzhen Jiuzhou Exhibition in February, offering valuable investment opportunities and technical forums. For companies planning international expansion, the Vietnam VC Expo in August is a key springboard into the ASEAN market.

Visit Preparation and On-site Experience Tips
Before visiting, it is recommended to review the list of participating brands on the exhibition website and select your target model. During the on-site experience, focus on brake sensitivity, seat comfort, and ease of operation. Remember to request product brochures and dealer contact information. For community promotion activities, bring items commonly used by elderly users (such as shopping bags) to test the storage space and simulate daily use scenarios.

Online and Offline Channel Integration
Consumers unable to attend the exhibition in person can follow the live streams on the brand’s website. Most companies will also hold online promotions during the exhibition. Community promotional events are typically announced in advance through neighborhood committees, and elderly people are encouraged to attend in groups. This allows for mutual learning and increased travel safety.

The three-wheeled electric scooter industry for seniors is experiencing unprecedented growth opportunities. From technological competition at global trade shows to the heartwarming services of community promotion, every event serves as a bridge connecting products and demand. The 2025 trade show calendar is already full, with promotional events taking place in both urban and rural communities. Whether you’re searching for a suitable means of transportation or you’re targeting the silver market, it’s worthwhile to participate and collectively promote improved mobility for seniors. Remember, the best three-wheeled electric scooter for seniors is the one that allows users to regain the freedom of mobility—and the best way to discover it might be at the next trade show or community experience event.